AS by atsuko sano Jewelry NAVI Formality

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Jewelry is the only piece of “Art” which can be worn.

That is why AS values the three “formalities” in the process of creating jewelry,

for the jewelry pieces to increase

its significance as it is worn everyday

 

(1)    To have classic, but modern figure

(2)    To utilize genuine material and technique”

(3)    To keep high fashion sense and sensitivity”

 

Jewelry based on these three formalities will be introduced through femme line.

 

 

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Formalities of AS Jewelry Design

 Jewelry is the supporting role when dressing up.

By being worn, Jewelry accomplishes its objective for the first time.

 At that time, jewelry is never the lead, but supports the person wearing it.

When a thought-out design actually becomes jewelry and supports various scenes,

the more there are elements that obscure the design idea, the limited its usage range will be.

When designing, I am in search for design essences that can be utilized widely,

with all excess parts taken away.

 

The view of jewelry can also be enjoyed.

I believe jewelry resting on trays and in front of mirrors after performing

the task of supporting,can also be enjoyed as fun ornaments.

This could be made possible by not only focusing on the surface where it can be seen,

but also on the functional aspect.

Rings could especially be considered as a steric ornament, considering its form.

How the support backstage can “organize” for the sake

of the “casual expression” out in the limelight,will be the key.

My wisdom is fully utilized for meeting all physical requirements,

and for accomplishing goals.

 

The style of wearing jewelry is infinite.

I wish for my designed jewelry to be able to offer variety of styles to choose from,

when worn.

I design jewelry which people can wear it as it is, but I also wish the person wearing

it can add their own notion of creativeness,depending on scenes.

I treasure the resonance where the hint of creativeness can be found.

 

AS Jewelry packs millions of thoughts into the small object.

What you see is the result of those thoughts filled in as much as possible, and polished.

The simpleness of AS Jewelry was born by blending and reassembling the filled thoughts.

This is the result of not being bounded by the conventions cultivated through long history,

and making full use of the advanced jewelry technology.

It can be said that the jewelry of this design can only be produced now, at this point in time.

 

 

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Based on the ideology of “Jewelry are supporters

that draw out the brilliance of those wearing”,

I have been pursuing designs that supports various scenes for people wearing jewelry,

and also that could be enjoyed for viewing pleasure.

AS Jewelry has been completed as universal and cutting edge pieces,

by thoughts blending,and reassembling together with advanced jewelry technology.

 

Pursuing simple beauty

In the process of a thought-out design actually becoming a jewelry piece,

the more there are elements that obscure the design idea, the limited its usage range will be.

Design essences that can be utilized widely are preserved,

by taking away all excess elements.

 

Pursuing functional beauty

By not only focusing on the surface where it can be seen,

but also on the functional aspect,the jewelry piece can

always entertain you for your viewing pleasure.

My wisdom is fully utilized for making rings meet all physical requirements necessary to

maintain its “casual expression”,considering its sterical form.

 

Creativity to inspire styling ideas

Hints of creativity have been added throughout the overall design details,

for those wearing to be able to match any kind of scenes.

I treasure the resonance where the hint of creativeness can be found,

and which allows the person wearing the piece to discover their own original style ideas.